Client: Metaphorix
Agency: Baby Creative

The Brand:

Metaphorix® provides the solution to the twin challenges facing research today: how to capture emotional engagement, and how to predict the contagious properties of an ad, brand or idea.

The Solution:

Metaphorix needed to gauge the users opinion on certain brands without using the conventional 1-10 rating. I built a series of interactive apps where the user could slide or change the scene until they felt that the image represented how they feel. My role was to build the flash tools and Baby Creative designed the scenes.